Do Your Homework!
Wilmington College did their homework and it paid off. It started with new brand guidelines which gave them a consistent voice for scripting the video. I interviewed students about why they chose Wilmington College and then created storyboards. The approved storyboards made the shoot go smoothly. We cast the right people in the right places around campus to tell the story.
The video was viewed over 14,000 times within the first 24 hours of being posted. Admissions were also up nearly 20% that year.
Thank you Wilmington College for investing the time to make this project a success.
