It's a good creative experience to see something from someone else's perspective. We had the benefit of seeing things from Christopher Keels' perspective when we were asked to produce a video using his footage from a Dupler Office party.
A good friend and client, Jenn Lewis, calls me. "We need a video. We can't show a product but we do have a company sales sheet. What can we do?"
" Hmmm. OK...Can I see the sales sheet?" I looked over the spreadsheet and thought, "What if...?"