CREATIVE TIP - Be observant. Let things unfold naturally.
I recently worked with Monty Soungpradith and Emma Low of Open Image Studio on a Valentine's themed photoshoot in the studio. Jenna Shores was our talent and Kerry Smith did hair and make up. When this group came together, the energy in the studio picked up and the fun began.
Here is a short video from the day.
After going through the footage, a theme around each person's talent and contribution emerged.
Be Focused - Monty
Be Creative - Emma
Be Playful - Jenna
Be Artistic - Kerry
Be TRUE - Brian
This theme wasn't established before the photoshoot. Rather, it evolved from it. Sometimes the best creative approach is to simply observe and see what happens naturally.