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TRUE Video Blog

Thank you for visiting our blog. This is our place to share information on video production, marketing and creative communications.
We'd love to hear from you. Let us know if there is something specific we can blog for you.

"They made me whole again..."

Connie-CTAP-Blog
This quote from Connie,  a survivor we interviewed for  Mount Carmel Crime & Trauma Assistance Program   20 year anniversary video, stuck with me while producing this video. Everyone we interviewed in this video has incredible  courage, kindness and compassion. I'm truly inspired. Thank you Moun...
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Getting Creative by Getting in Front of the Camera

Being creative means sometimes you have to get get in character and get in front of the camera.

When we produced a highlight video for Columbus First Bank's workshop, we decided to get creative and get in front of the camera to grab your attention. 

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Working with Someone Else's Footage - A Videographer's Creative Opportunity

It's a good creative experience to see something from someone else's perspective. We had the benefit of seeing things from Christopher Keels' perspective when we were asked to produce a video using his footage from a Dupler Office party.

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CREATIVE TIP - Be observant. Let things unfold naturally.

I recently worked with Monty Soungpradith and Emma Low of Open Image Studio on a Valentine's themed photoshoot in the studio. Jenna Shores was our talent and Kerry Smith did hair and make up. When this group came together, the energy in the studio picked up and the fun began. Here is a short video from the day.  After going through the footage...
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What We Learned From Producing Our Company’s About Us Video

Resist the temptation to rush the creative process. That's what we learned while producing our new About TRUE Studios video. During the Research and Discovery stage, we were reminded that people weren't just buying our video production skills but rather our genuineness and sincerity. Had we rushed the process, the final video could have been uninsp...
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TRUE - What's in a name?

Naming a business can be like naming a child. It's a quick way to tell people who you are. That's why we call ourselves TRUE.

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FDSI Capabilities Video - Telling a Story Creatively with Limited Visual Assets

A good friend and client, Jenn Lewis, calls me. "We need a video. We can't show a product but we do have a company sales sheet. What can we do?"

" Hmmm. OK...Can I see the sales sheet?" I looked over the spreadsheet and thought, "What if...?" 

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